Loren Castle: Overcoming Cancer to Selling Millions of Cookies | MMP #255
Download MP3In this episode, Loren Castle, founder of Sweet Loren's, shares her journey from battling cancer to founding and leading the #1 natural cookie dough business in the U.S. We break down Sweet Loren's incredible success and story, the positive irreversible change that dietary transformation has on oneself, and how we can nourish our bodies whilst enjoying delicious treats.
After overcoming Hodgkin’s Lymphoma at age 22, Loren became devoted to living a healthy lifestyle through nutrition, yoga, and mindfulness. After years of product iteration, adversity and a desire to align her commitment to wellness with her craving for a tasty, high quality snack - Sweet Loren's was born: a line of gluten-free, dairy-free cookie dough made with responsibly-sourced ingredients to satisfy any sweet tooth or dietary need.
We cover Loren's intuitive approach to entrepreneurship, navigating relationships with retailers like Whole Foods, product innovation based on customer feedback, the adrenaline one finds in pursuing a passion, and more.
Side note - this conversation was awesome - Loren is so passionate about wanting people to be able to enjoy all that life has to give, and her company might have honestly created the blueprint for how smaller companies with clean ingredients and win over customers and change the tide with big food corps. Go Loren!
Connect with Loren Castle
Instagram
Linkedin
Connect with Sweet Loren's
Website
Instagram
Facebook
Twitter
Connect with Meat Mafia:
Instagram - Meat Mafia
Twitter - Meat Mafia
YouTube - Meat Mafia
Connect with Noble Protein:
Website - Noble Protein
Twitter - Noble Protein
Instagram - Noble Protein
Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.
After overcoming Hodgkin’s Lymphoma at age 22, Loren became devoted to living a healthy lifestyle through nutrition, yoga, and mindfulness. After years of product iteration, adversity and a desire to align her commitment to wellness with her craving for a tasty, high quality snack - Sweet Loren's was born: a line of gluten-free, dairy-free cookie dough made with responsibly-sourced ingredients to satisfy any sweet tooth or dietary need.
We cover Loren's intuitive approach to entrepreneurship, navigating relationships with retailers like Whole Foods, product innovation based on customer feedback, the adrenaline one finds in pursuing a passion, and more.
Side note - this conversation was awesome - Loren is so passionate about wanting people to be able to enjoy all that life has to give, and her company might have honestly created the blueprint for how smaller companies with clean ingredients and win over customers and change the tide with big food corps. Go Loren!
Connect with Loren Castle
Connect with Sweet Loren's
Website
Connect with Meat Mafia:
Instagram - Meat Mafia
Twitter - Meat Mafia
YouTube - Meat Mafia
Connect with Noble Protein:
Website - Noble Protein
Twitter - Noble Protein
Instagram - Noble Protein
Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.
SPONSORS
- CrowdHealth provides an alternative to traditional health insurance by allowing members to crowdsource their medical expenses.Use the code 'MEATMAFIA' to get coverage for $99 for your first 6 months.
- Paleovalley is on a mission is to help people reclaim vibrant health. Check out their Gut-Friendly Beef Sticks and more at paleovalley.com/meatmafia and you'll receive 15% off your order.
- NOBLE ORIGINS Complete and simple, animal-based protein powder with an organ blend for additional nutrition! Use Code: MEATMAFIA at check out!
AFFILIATES
- LMNT - Electrolyte salts to supplement minerals on low-carb diet
- The Carnivore Bar - CODE MAFIA for 10% OFF - Delicious & convenient Pemmican Bar
- Perennial Pastures - 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & Montana
- Farrow Skincare - Use the CODE 'MAFIA' at checkout for 20% OFF
- Heart & Soil - CODE ‘MEATMAFIA10’ for 10% OFF - enhanced nutrition to replace daily vitamins!
- Carnivore Snax - Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.
- Pluck Seasoning - 10% OFF - Nutrient-dense seasoning with INSANE flavor! CODE: MAFIA
- We Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! CODE 'MEATMAFIA'
- Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us!
Creators and Guests
Host
Brett Ender 🥩⚡️
The food system is corrupt and trying to poison us... I will teach you how to fight back. Co-Host of @themeatmafiapod 🥩
